Chobani Case Study Chobani Essay - 1183 Words

Chobani Case Study Chobani is a greatly successful company based in New York, where their Founder Hamdi Ulukaya moved to when he came to the states from Turkey (Chobani History 2016). Chobani is a company known for having the best Greek yogurt in the United States. Chobani prides themselves on having a high quality yogurt that is incomparable with any other brand of yogurt out on the market. This dedication the quality is what sets Chobani above everybody else is directly causing their positive business growth. By the end of 2015 Chobani’s revenue was at â€Å"$1.5 billion where their competitors were at $250 million† (Giammona 2015). What differentiates Chobani between its competitors is its dedication to the quality and the fact that the Chobani Greek yogurt is healthier than that of Dannon and in any other competitors brings as they use all natural ingredients on where others may have antibiotics and other unhealthy byproducts in their yogurt which can be poorer fo r health of the consumer. With Chobani’s small staff of 2000 employees and their solo headquarters and different type of product manufacturing, Chobani makes a huge difference in less mechanical and robotic form of creating the yogurt that those of the competitor’s process to creating quality within the product. Companies such as Coca-Cola or Pepsi Co would want to buy a Chobani there has been no offers them product differentiation such as the purchases the Coca-Cola has made with Vitaminwater (Martin, SorkinShow MoreRelatedThe Difference Between Products And Brands Essay1885 Words   |  8 PagesLoyal customers in a cutthroat environment are extremely valuable once they are won over. Lastly, before presenting the case study, it is important to note that the right approach will be different depending on the company and industry. The market for sports clothing is very different from the market for smartphones. Nevertheless, this case approaches the Greek yogurt producer, Chobani, and the Greek yogurt submarket in the United States. The trajectory of the company allows for a well-rounded analysisRead MoreResearch Writing Across the Discipline5750 Words   |  23 Pageshtml http://writing.wisc.edu/Handbook/presentations_abstracts_examples.html IV. Procedures and Strategies V. Discussion of contents A. Define Research Writing What is Research Writing? It is the systematic investigation into and study of materials while marking the important words, sentence or paragraph into a paper to make a establish facts and new conclusions. Example: Abstract Research is an example of a Research Writing. â€Å"Blind Construction: Mixed Media†